IT168 Investigation Report On September 21, 2016, Lenovo held a YOGA series new product launch event under the theme of “Meet Your Unknown†at the Phoenix Center in Beijing, and officially released a brand new YOGA BOOK 2-in-1 Tablet PC and a fully upgraded configuration. One Laptop Miix 5. Compared to the previous YOGA product line, this time the three products have many "revolutionary" upgrades and designs. In order to let everyone understand YOGA's new product features more intuitively, Lenovo has organized an opportunity to allow Xiao Bian to directly talk directly with the senior YOGA product line leaders.
Xiaobian has seen the vice president of Lenovo Group, Mr. Zhang Hua, the person in charge of product management and development of YOGA BOOK; Ms. Yang Xia, general manager of Lenovo Group's China Tablet PC & smart TV business unit and general manager of the official website mall; Lenovo Group Mr. He Chuan, senior director of the notebook division and general manager of the 2-in-1 tablet notebook business, heads the company. They answered the curiosity and confusion about Lenovo's new products from various aspects such as products and markets. Xiao Bian now puts these fascinating answers in simple terms into a text. If you want to buy this series of products, students may wish to look at what the “YOGA Club†is all about.
Typing experience on YOGA BOOK: It's good to adapt
Mr. Zhang Hua, Head of Product Management and Development of YOGA BOOK
Mr. Zhang Hua, the person in charge of product management and development of YOGA BOOK, spent three years on YOGA BOOK, a new form of heavyweight product, and didn't know how much effort he took. His core focus may be the feel of this virtual keyboard. Now. "The design of the keyboard is one of the biggest highlights of this product of YOGA BOOK. This should be the world's first use of similar technologies. Throughout the development process, Lenovo hopes that it will be usable by consumers and it will be used as The entire process of R&D monitoring is the most important point.In the course of R&D, we have passed three big rounds of testing for target customers around the world, because each person's hand, comfort habits are still a little different, may be Westerners taller, Asians are small At one point, everyone is not the same."
He also said: YOGA BOOK's virtual keyboard and physical keyboard are compared: normal physical keyboard, the number of words per minute is probably between 150 and 160 words, YOGA BOOK virtual keyboard input word number is about 152 words, the results with the physical keyboard Close to. In addition, YOGA BOOK also has intelligent learning function, if the user is using a longer time, the input efficiency will be further improved.
Related to the sales of the market: The super single product that cooperates with Jingdong strategically and sells really well
Ms. Yang Xia, General Manager of the Tablet PC & Smart TV Division of Lenovo Group China and General Manager of the official website
Ms. Yang Xia, General Manager of the Tablet PC & Smart TV Division of Lenovo Group China, and General Manager of the official website mall, have full confidence in this product. It is precisely because of this that she chose to adopt a different sales strategy. Lenovo decided to market and sell YOGA BOOK with its strategic partner Jingdong.
Ms. Yang Xia said: “In terms of promotion, I think the means are more diverse. We and Jingdong will each do a lot of work. We will do a lot together and we will also do a lot of them separately. Relatively speaking, we will impress these customers. The marketing approach is indeed a more innovative approach."
For the achievements of this strategy, Ms. Yang Xia said her performance was very optimistic: In fact, just starting from the appointment to the sales stage, in fact, it exceeded Lenovo's expectations. Basically starting from zero, in less than a minute to see the number of sales has more than 300 units, which is the customer's buying. Almost more than a thousand of the first 10 minutes, as of now gold and gray have been out of stock, and only a small amount of black can be sold, from the perspective of the entire sales situation is beyond the expectations of Lenovo.
Miix 5's new upgrade: you can face up with the Surface
Mr. He Chuan, Senior Director of Lenovo Group Notebook Division and General Manager of 2-in-1 Tablet Notebook Business
At the beginning of the creation of the Miix series seems to be just a series of positioning entertainment entry, and after four years and five generations of lagging behind, this series has gradually become a high-end two-in-one flat notebook market, with its own unique design charm and excellent cost-effective The new backbone of this market. In the Miix 5 generation released yesterday, we finally saw the emergence of the sixth generation Core processors, and the price of the top version of the Miix 5 also reached over 7,000 yuan. From the configuration point of view, the Lenovo Miix 5 has been fully equipped with Microsoft. Surface Chamber's strength to resist.
Mr. He Chuan, the senior director of the notebook division of Lenovo Group and the general manager of the 2-in-1 tablet notebook business, was the most talked about and most excited at the press conference. In the interview, he also expressed the ambition and domineering of Miix 5 directly for Surface products. He said: "For Surface's products, from a large aspect we are a category with the Surface. Surface products also have its limitations, the first is the price is too high, the second is the portability is not the best" Mr. He Chuan It is very straightforward to point out that Surface is not satisfied with the issues in China. This is where Miix 5 has made improvements. “
MIIX 5 is also very conscience in terms of selling price. MIIX 5 Elite Edition 4399 yuan, MIIX 5 Premium Edition 5499 yuan, MIIX 5 Ultimate Edition 7499 yuan, more relative to the Surface price concessions, and has many Surface does not have The function. In terms of portability, Miix 5 does not only consider lighter weight, but also more ease of use. It has a 1.5-mm key range on the Mimic 5 combo 2-in-1 keyboard and incorporates backlighting. These humanized designs also need to take care of light and thin properties. This is really portable, and the product design is simpler and lighter without sacrificing the ease of use of the product.
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