Guangzhou Hongli and Hangzhou Zhongwei launched a new situation of packaging upstream and downstream cooperation for strategic cooperation

[High-tech LED special article Liu Pingping] With the further decline in the price of LED lighting, the competition of LED industry chain has become increasingly fierce. Faced with the increasingly fierce competition in the industry, “vertical integration” and “strong alliance” are increasingly favored by many enterprises.

On February 24th, Guangzhou Hongli (stock code: 300219) and Hangzhou Zhongwei Strategic Cooperation Signing Ceremony and the China New Product Media Conference were successfully held in Guangzhou Pazhou Complex. As a core enterprise in the field of LED packaging, Guangzhou Hongli and Hangzhou Zhongwei are based on mutual support of strategic mutual assistance and mutual strength, breaking the traditional customer and supplier relationship between LED packaging device manufacturers and LED equipment manufacturers, and starting to establish comprehensive strategic cooperation. The relationship has opened up a new pattern of integration of upstream and downstream resources in the packaging industry.

The picture shows Guangzhou Hongli deputy general manager Yang Yongfa and Zhongwei chairman Zhang Jiliu start the photoelectric ball

Yang Yongfa, deputy general manager of Guangzhou Hongli, said that Hangzhou Zhongwei has maintained a good cooperative relationship with Guangzhou Hongli as an excellent LED equipment manufacturer. This year, based on the cooperation over the years, a comprehensive strategic partnership will be established, which will be in the products and Comprehensive cooperation in equipment supply, equipment maintenance, capacity optimization, efficient production and information management in the industrial chain will maximize the advantages of both parties in their respective fields.

Hangzhou Zhongwei CEO Chen Anhu believes that the cooperation between Guangzhou Hongli and Hangzhou Zhongwei will achieve a win-win result based on effective resource integration. “The resources of their respective advantages can not only reduce costs for both parties but also enhance the competitiveness of both parties. At the same time, we will make the win-win results further benefit our customers and make greater contributions to customers.”

Chen Anhu revealed that the cooperation between Guangzhou Hongli and Hangzhou Zhongwei is mainly based on four aspects: First, in the traditional equipment field, Hongli will give priority to the equipment, and the best value for money will be returned to Hongli. Hongli provides more competitive services and solutions; Second, future-oriented industrial adjustment, which will provide Hongli with more intelligent manufacturing solutions; Third, China will be specifically into the packaging manufacturing process Go, through process optimization to create efficient information management; Fourth, carry out more in-depth cooperation in the field of market resources.

Zhang Zhongliu, chairman of Hangzhou Zhongwei, said in an interview with Gaogong LED reporter that in recent years, the competition in the LED equipment industry has intensified, and many companies that are keen on homogenous low-price competition have emerged, making the LED equipment industry difficult. “But through research and development and innovation, we are focusing more on the comprehensive and in-depth cooperation with the packaging industry benchmark companies such as Guoxing, Hongli and Zhaochi, providing the most cost-effective solutions, so that our industry is no longer subject to international manufacturers. To achieve mainstream supply of domestically produced equipment in this field."

As of the end of last year, Guangzhou Hongli Optoelectronics (002449.SZ) has purchased nearly 200 sets of spectral tape equipment from Hangzhou Zhongxing, and Guoxing Optoelectronics and Zhaochi Co., Ltd. (002429.SZ) are also in large quantities in more than 100 sets. For the device. Obviously, in the high-end market of splitting and braiding, Hangzhou Zhongwei is the only outstanding enterprise that represents the domestically produced mainstream equipment, and has played a good role as a model for other domestically produced equipment companies such as solid crystal and wire bonding.

In order to better respond to market demands and bring more value to customers at the same time, Hangzhou Zhongwei began a new strategic layout from the end of last year, not only playing the role of equipment supplier, but aiming to become the leading smart manufacturing. Solution provider.

Based on the purpose of creating value for customers and the “R&D and cost reduction” strategy that Hangzhou Zhongwei has been adhering to, Hangzhou Zhongwei has launched the third generation ZWL-X7III/X8III SMD splitter tape machine and ZWL-C5 chip automatic spot measuring machine. , ZWL-C7 COB automatic spectrometer and other products.

ZWL-X7III/X8III beam splitter is the industry's most cost-effective splitting tape equipment, and can purchase complete sets of equipment for 260,000 yuan; ZWL-C5 chip automatic spot measuring machine is the first domestically produced model in China, with production capacity reaching 30K/H; ZWL-C7COB automatic beam splitter is the most compatible COB model in China.

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