Electronic enthusiasts in October "hot touch technology special issue" hot download, how can you lack!
Electronic enthusiasts news : Some time ago, at the new product launch conference of Hetai Semiconductor, the author saw the event site showing a variety of popular application solutions popular in the market, including: mobile power, alarm smoke sensor, home appliance touch , Energy-saving fans, 3D glasses, LED modules, induction cookers, financial card readers, portable medical solutions, 32Bit application solutions, etc. In view of this, the author interviewed Mr. Cai Rongzong and Mr. Ye Binglin of Hetai Semiconductor, in-depth understanding of one of the most concerned areas: touch. The field of touch control is a very promising market for Hetai Semiconductor and a key market for future attention. In the field of touch control, the field of small home appliances has always been the strength of Hetai Semiconductor. Where will Hetai Semiconductor go in the future? I will explore with you. . .
Optimistic about the touch market, Hetai touch solutions are steadily growing
Mr. Cai Rongzong of Hetai Semiconductor said at Hetai “2013 New Product Launch†that the company ’s operating target for this year is TWD 3.8 billion, which is an increase from last year ’s 3.56 billion. The main growth area is Mainland China, with South China accounting for 50% Above, Hetai is very optimistic about the market prospects of mainland China.
Mr. Cai Rongzong of Hetai Semiconductor said that Hetai has been operating in the application field of touch button solutions for many years. The growth rate in these years is quite high. Last year, there was a 50% growth. This year ’s growth will be more. It will also be the company in the future. Key areas of concern. In the first half of 2013, the sales volume of touch solutions was close to 19KK, and it is estimated that this year, the average sales can exceed 10KK per quarter. Among them, the application rate of induction cooker and range hood is the highest, at 45%.
With the accelerated growth of smart phones and tablet computers, Hetai Semiconductor will continue to expand the application of small household appliances in the mainland, such as electric teapots, electric ceramic stoves, rice cookers, electric pressure cookers, etc. From a long-term perspective, Hetai Semiconductor will Expand overseas markets and extend to white goods such as refrigerators, washing machines, and electronic door locks for security products, safes, and wall power switches. In particular, the technical threshold of the wall power switch is relatively high, but the market usage is considerable, and it is a key project to be concerned in the future.
Mr. Ye Binglin of Hetai Semiconductor said that we are very optimistic about the touch market. Although it is no longer a new technology, it is in a rising period, and touch will still have a golden growth period.
Hetai has been pushing touch for four years, has accumulated a lot of experience, and has always insisted on improving its own touch technology to improve touch stability and sensitivity, and according to customer feedback, overcome technical difficulties, enhance waterproof and dustproof performance and Integration.
Figure Hetai semiconductor field touch solution DEMO display
As the degree of chip integration is getting higher and higher, and the market also has a demand for highly integrated touch chips, Hetai has also launched integrated chips for single-chip and touch. Easy to use and low cost are the advantages of integrated chips. In the future, we will continue to strengthen R & D and improve technical quality. In terms of technical support, Hetai has an enterprise called Youfang Technology, which provides technical support services and research and development for touch products, and creates more valuable touch products for customers.
Adhere to small appliances and focus on emerging touch applications
Benefiting from new breakthroughs in gesture control and touch feedback materials, the ease of use and interaction of the human-machine interface have improved, which is closer to the consumer's usage habits. Gesture touch recognition capability has become the design focus of future touch ICs. Not only to be able to recognize the absolute coordinates, but also to be able to correctly recognize posture, track handwriting and multi-finger movements, these requirements make the touch IC must process all information in a way that extends from point to line and surface or from 0D to 2D.
In order to shorten the development and testing time, reduce the process and frequency of Try & Error, so that the products using touch can be quickly, stably and reliably launched on the market. Mr. Cai Rongzong said that Hetai will launch a touch product development platform, and has a complete development team to provide technical online support, so that it can be learned, used, and ready to assist development engineers to complete tasks and goals quickly and accurately. This is also a necessary development tool for the promotion of touch products in the future, and in this way, it will open the distance to competitors and raise the threshold for competition.
Mr. Ye Binglin said that the field of small home appliances is the traditional strength of Hetai. In the future, he will focus on medical products, motor control and 32-bit microcontrollers. The applications covered by the portable medical system are extremely extensive, including blood pressure monitoring, blood glucose meters, pulse oximeters, and ultrasound applications. The market demand is constantly expanding. Hetai is very optimistic about the portable medical sphygmomanometer, portable blood glucose meter and other portable medical equipment markets, which will be the focus of Hetai next year.
In the future, Hetai will inevitably take the road of high quality and create a high-quality IC design group. It will still increase investment in the fields of home appliances, medical, security, computer peripherals, industrial control, energy-saving ICs, and automobiles; enhance the technical content and develop domestic Outer markets, strengthening brand competitiveness, and continuing to create value for a long time are also the concepts that Hetai Semiconductor has always adhered to.
——This article is selected from the “High-end Interview Column†of the “Effective Touch Technology Issue†of the Electronic Audiophile Network in October. Please indicate the source for reprinting.
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