Xiaobian Comments: Reasons for the High Price of OLED TVs

As we all know, OLED is the best display technology at present. It has the black level and ultra-wide viewing angle of comparable plasma, and can be integrated into the ultra-thin panel to form a flat-panel TV with excellent picture quality and modern times. However, just like other new technologies, OLED TVs are much more expensive than LCD TVs of the same level, and there has been no clear downward trend. So why is the cost of OLED TVs consistently high?

Early low-yield technology is not yet mature

Currently, the cheapest OLED TV is the LG 55EG9100. A 55-inch 1080P model, priced at about 2000 US dollars (about 13,000 yuan). The same configuration of LCD TVs, in fact, as long as almost 4,000 yuan. Of course, the picture quality of the LG 55EG9100 is far more than that of LCD TVs. As for the 4K model, the 55-inch LG 55EG9200 costs about 1.9 million yuan, while Samsung's top quantum dot SUHD TV UA55JS9800JXXZ is about 18.7 yuan, and the gap does not seem to be great. But to be sure, the larger the OLED TV, the more expensive it is.

The reason for the high price of OLED TVs is mainly because it is a relatively new technology and far from the maturity of LCD and LCD-derived technologies. In the early days, most of the OLED panels were small in size, and they were mainly used in mobile phones and other devices. The large-size OLED panel yield was extremely low. Coupled with only LG's focus on OLED applications in the TV field, prices remained high. Of course, as the technology matures, the yield of the 1080P Full HD large-size OLED panel has been increased from the early 10% to the current 90%, and the 4K panel has also risen to 50%. This is a very good phenomenon.

OLED TV will be cheaper in the future

LG has brought its flagship G6 series OLED TV this year, and can see that its price is not as much more expensive than Sony, Samsung's high-end LCD TVs, which undoubtedly represents the maturity of OLED technology. In addition, manufacturers such as Panasonic and Skyworth also actively participated in the OLED field and launched mainstream products. To be sure, the price of OLED TVs will become more and more reasonable, but in the short term there will be no cheap positioning products in the field of LCD TVs.

LG giant screen OLED 4K curved TV out of the box

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