Will the smart TV go outside or inside in 2015? Can you make a vase?

After the China Smart TV 2014 user rankings came out, high-profile TV companies such as Xiaomi and others failed to occupy the gimmick. Instead, traditional TV manufacturers such as Hisense continue to lead the smart TV market. The reasons may be all aspects, but the road is at its feet and the future may be very beautiful. But whoever goes out to reach the other side of heaven may have clues.
Smart phones and tablets are booming in the IT market, so that children from age to uncle and aunt are playing music on mobile phones and tablets. The television industry, once glorious for decades, is now re-integrating with intelligent systems to present people with a completely new look. A number of Internet companies are eyeing this "refurbished" market and have introduced a variety of smart TVs. However, the market repercussions are flawed and sales are not satisfactory.
After the China Smart TV 2014 user rankings came out, high-profile TV companies such as Xiaomi and others failed to occupy the gimmick. Instead, traditional TV manufacturers such as Hisense continue to lead the smart TV market. The reasons may be all aspects, but the road is at its feet and the future may be very beautiful. But whoever goes out to reach the other side of heaven may have clues.



There is no doubt that demand for smart TV users and mobile device users is very different. Demand is a prerequisite for content design, and smart mobile devices and smart TVs are in fact the same in terms of software. This is well known, and both hardware and operating systems are similar. Why can companies such as Xiaomi, who are in the midst of the mobile Internet industry, become dissatisfied with the TV industry? The data shows that the content that users pay attention to on a smart TV is very different from that on a mobile device. Smart TV users focus on video, games, and education. The content of mobile device users focuses on social media and news.
Different content determines the different ways of experiencing. Internet companies with sufficient development experience on mobile devices face virtually the same starting line as traditional TV manufacturers when faced with TV-based systems and application development. Who can overthrow who, in fact, the answer at a glance. Therefore, whether it is a traditional manufacturer or a big Internet player, it needs to move forward in its exploration.


The content is king. What is the difference in content?
Everyone knows that the content of the content directly determines the activation rate and usage rate of smart TVs. In fact, this is the "content is the king" that Internet chatter has long clamoured for. This is not a false statement, but where does the content come from? This is a problem. At present, there are not many enterprises that truly grasp the right to content. Whether it is a traditional TV maker or an Internet vendor, they can obtain content support. Companies such as CNTV, WCDMA, and Best Connect are willing to cooperate with major terminal vendors. Therefore, the actual content is not very different from each other.
Some people may say that some Internet companies will make their own copyrighted content, which will greatly increase their competitiveness. This is something that ordinary TV manufacturers cannot match. This may be the case, but the policy of the Chinese TV market has changed extremely rapidly. Not long ago, a piece of radio and television approvals directly took the big boxes to a half dead. Some companies that do terminal and content at the same time are vulnerable to changes in policy and have led to a large amount of investment in the previous period, and even lead to scattered investment. On the hardware side, these Internet bigwigs can only launch 寥寥two or three products, and they can't form an industrial chain and an effective ecosystem.




According to market survey data, there will be more demand for large-screen TVs in the future. In 2014, the demand for TVs with 50-inch or more will reach over 33%. This figure will continue to increase in the future. Without a large-screen TV line, it is difficult for Internet gurus to compete with traditional TV manufacturers.
More and more users, who is the ear?
At present, the activation rate of smart TVs has greatly increased. In March 2014 alone, the activation rate has reached more than 77%. According to data provided by CITIC Securities, the annual sales volume of smart TVs in China has increased from 10.9 million in 2012 to 26.5 million in 2014. The cumulative total of TVs that were “activated” by accessing the Internet was also 1 in 2013. , 6.45 million grew to 50 million in 2014.
According to the data provided by Hisense, which has the largest number of smart TV users, its intelligent application terminal platform shows that the proportion of active users of Hisense smart TVs has exceeded 80%; of which, the monthly active users account for more than 60%, and the average online video on demand reaches users. 150 minutes, 170 minutes behind TV, and far longer than PC and PAD and mobile phone users. These data show that in the past 2014, the penetration of smart TVs has greatly increased and the prospects are very promising.




What is surprising, however, is that, after the companies that have been buzzing with the Internet in the launch of television products, the number of intelligent system users has been far behind traditional television. With traditional TV manufacturers occupying the top five in China, Hisense and TCL’s smart system activations reached 8 million and 6.5 million respectively. In fact, Hisense also expects the number to jump from 8 million to 30 million in the future. The thundery very large millet actually ranked in the top 10, only 300,000.
The relatively high activation rate of major manufacturers shows that the actual sales volume of smart TVs is still occupied by traditional big brothers, and the real right to speak is still firmly held in the hands of traditional TV manufacturers and there are no signs of loosening. The data also shows that the television industry has its own uniqueness compared to the mobile industry. On the one hand, traditional TV companies are in transition. On the other hand, Internet companies want to add their own mode of operation to the traditional TV market. The ultimate purpose of both companies is actually the same, occupying the entrance. Today's traditional TV companies do not put hardware's profitability first in absolute terms.
Who can produce smart TV?
Xiaomi is producing TV, LeTV is producing TV, and Lenovo is also producing TV. It seems that TV hardware is very good. Just find a foundry and paste my brand. Then I am a TV manufacturer. Can this be the case? International companies spend billions of dollars investing in OLED, IPS technology. Matsushita also lost the right to speak in the television market because of the failure to invest in PDP. Domestic manufacturers such as Hisense also make great efforts to study ULED technology and laser television technology. When these technologies are accumulated to a certain extent, explosive effects will occur. The screen effects, laser television with screen projection and interactive experience, and even some VR-like experiences that now seem to be somewhat fantastic require technology accumulation.
In fact, traditional TV manufacturers have considerable advantages in hardware development. Internet companies do not like to spend a lot of money on technology research and development because they are not deeply involved. Because technology accumulation requires not only funds but also a lot of time. The advantages of Internet companies are tangible. Such methods as hunger and thirst seem to be bizarre, but they are easily copied.
In the era of big data, data may explain everything. The current smart TV market has been firmly controlled by traditional TV manufacturers, and Internet companies are vigorously promoting their own products and ecosystems. To a certain extent, it may be for others to do the wedding. According to the development trend of 2014, after all manufacturers have begun to produce smart TVs, smart TVs are bound to be the absolute mainstream of the future. On-demand and other functions will also become an important part of family life. The leading position of live TV will be replaced by the on-demand function. At the same time, traditional TV manufacturers with absolute voice in the smart TV market are likely to continue to lead the market in the next few years.

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