Want to build a vertically integrated industrial chain, Guoxing Optoelectronics expansion is busy

Benefiting from the growth in demand for downstream LED lighting applications, the LED industry has shown a good growth momentum in all fields. National Star Optoelectronics, which specializes in LED packaging, recently revealed to reporters that the company has formulated and implemented the expansion plan for the first half of 2014, and will gradually build a vertically integrated industrial chain.

With the gradual maturity of domestic LED technology, domestic chips have been increasingly recognized by domestic packaging companies. Since the middle of 2013, the downstream lighting market has begun to recover, and the demand is strong, which has driven the warming of the chip packaging in the upper and middle reaches. The packaging is the first to feel this trend. In particular, white light devices for lighting were in short supply in the second half of 2013.

“Indoor lighting, commercial lighting, and the replacement speed of chip localization are very fast.” Li Guoping, chairman of Hongli Optoelectronics, said that 80% of the chips were purchased from Taiwan or foreign brands three or four years ago, and now 90% of them start. Purchase domestic chips.

Thanks to the recovery of the packaging market, Guoxing Optoelectronics achieved operating revenue of 1.142 billion yuan in 2013, an increase of 20.51% compared with the same period of last year. The net profit attributable to shareholders of listed companies was 113 million yuan, compared with the same period of the previous year. The ratio increased by 187.23%. The gross profit margin of Guoxing Optoelectronics' products is also relatively stable, and the comprehensive gross profit margin has remained at around 25%.

On the 8th of last month, Morgan Stanley, China Resources Yuanda Fund, Jinyuan Securities, China Merchants Fund, Beijing Shengshijing Investment, Huatai Securities, Qilu Securities and other institutions surveyed Guoxing Optoelectronics, Guoxing Optoelectronics said that the company At present, the order situation is relatively full. In the first half of 2014, the company has formulated and implemented the expansion plan, including product development and capacity expansion.

It is understood that since 2013, Guoxing Optoelectronics has launched a series of new products (including display devices, white light devices and terminal lighting products), began to build new plants and install new equipment. Tang Qionglan, head of the company's finance department, said that the competition in the LED industry will be more intense in 2014. The company will continue to increase investment in research and development, strengthen the construction of brand and channel and fine management.

Liu Di, the company's director-general, also revealed to reporters that the company's monthly packaging capacity reached 1,000 kk at the end of 2013. It is expected to expand production in June and July this year, with a monthly capacity of 1400 kk. The scale advantage will be in the first half of 2014, the new factory will be relocated and new equipment will be installed. It appears completely after debugging is completed.

In light of the current industry development and development trends, Guoxing Optoelectronics' management has set a business target of more than 20% sales growth in 2014. At the same time, in the 2013 annual report, the overall development strategy of “based on packaging, strengthening and expanding, timely extending the industrial chain and achieving vertical integration” was formulated.

According to the development strategy, upstream, the holding subsidiary Guoxing Semiconductor mainly develops, produces and sells chips; in the downstream lighting field, it develops its own market with its own brand and self-built channels, and establishes its own sales channels. There are already nearly 1,000 dealers in the country.

As for the semiconductor, the company said that the first phase of 20 MOCVD equipments of Guoxing Semiconductor began to be put into production in the second half of 2013. It is expected that 18 units will be put into production in the middle of the year, and the remaining two will be used for research and development. The company's non-public issuance project is Guoxing Semiconductor Phase II, and plans to add another 20 MOCVD equipment.

In an era when social division of labor is becoming more and more obvious, Guoxing Optoelectronics has a big risk to build a vertically integrated industrial chain. On the one hand, China's LED lighting technology is still immature, compared with the advanced technology of developed countries in Europe and America. There is a certain gap. On the other hand, apart from the fierce competition, it is still a big problem for Guoxing Optoelectronics to have enough technology, capital and talents to support the development of upstream and downstream industries.

But then again, the LED industry is currently in an accelerated reshuffle, full integration stage, if Guoxing Optoelectronics can smoothly build a vertically integrated whole industry chain, to win more market share by scale, will have the opportunity to become an industry. "One pole."

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