Winball has not given up the domestic market
Reporter: The brand influence of Shengqiu is obvious to all in the industry. However, the outside world has always believed that winning the ball has its own advantages in exporting. What's more, it is determined that the winning ball is only for export, and domestic sales are rarely involved. Even if it is involved, it is just an attempt. Why is this view happening?
Chen Yueqin: This is actually a misunderstanding, but it is also related to the development of our company. In 1992, Shengqiu began to produce its own products. At this time, it vigorously promoted the domestic market, and it was quite successful in the market, and its sales performance was also very good. After several years of accumulation, by the end of the 1990s, Shengqiu began to develop foreign markets and expand its market scope. Because the style and quality of our products are extremely popular among foreign customers, the sales of Shengqiu has developed rapidly, surpassing the development speed of domestic sales. Coupled with the large amount of export, our production capacity is subject to certain restrictions, it is impossible to fight in two lines, both inside and outside, so the export has become the focus of the company for a while, but it is not giving up domestic sales, we have always been concerned about domestic sales, And continue to accumulate customers and experience in the domestic market.
Reporter: We have seen in the market that Shengqiu launched a series of brands this year, and the products have various styles. May I ask, is this to expand the domestic sales business?
Chen Yueqin: Yes. In the past few years, the domestic market has gradually matured, and market demand has continued to increase. We have also seen opportunities for business. Moreover, this year our new industrial park will be completed and put into use. The new industrial park covers an area of ​​more than 130 mu, and will be mainly produced. When all the products of the company are concentrated in the park, the layout of the park is reasonable. Production, office, raw material warehouse, finished product warehouse, etc., not only accelerate the production schedule, but also facilitate the diversion order of products. After solving the production capacity, we can let go of expanding domestic sales. This year we launched five brands including Isamel, Deere Bit, Afu Roti, Gino Billy and Fiona. Crystal lamps, children's lamps, copper lamps, modern lamps and other categories, suitable for the diversity of dealers, and expand the market influence with the operation mode of the store. The industry has not yet entered the stage of brand competition
Reporter: At present, the industry is talking about brand competition and brand influence. What kind of competition stage do you think the industry is in?
Chen Yueqin: This is going to start from history. The history of lighting industry development is relatively short, especially in ancient towns. The history of more than 20 years is destined to be a light experience of the vast number of lighting companies. At the beginning of the rise, the products produced by lighting companies are “the emperor’s daughter does not marryâ€, as long as it is produced. Products can be sold out, and the price is expensive, and the quality is harder than today. In the face of this one-sided situation, lighting companies do not go out to sell their own products, open up the market, just wait for customers to come to the door. This kind of "sitting business" situation is protracted, and there are very few enterprises that awaken from it. At this time, the lighting industry is in the stage of product competition, and the manufacturers mainly produce products. After 2000, the number of lighting companies suddenly increased, and competition in the market began to intensify. Some companies with prophetic wisdom tried to open up the market, or sent salesmen to sell their products, or actively participated in various exhibitions, corporate brand awareness. Also began to enhance, recognizing the importance of brand influence to the business. As a result, manufacturers have been clamoring for brands, but they do not know, do some propaganda in the media, do some promotion at the exhibition, they think that they are not mature. At present, product competition has passed, but it has not entered the brand competition. The current market is in the transitional stage. It is not the brand competition in the full sense. The consumer awareness of lighting brands has not yet formed. .
Monopoly mode can not be fully imitated
Reporter: In order to expand market share and establish its own brand, various lighting companies have drawn on the channel model of mature industries of automobiles, clothing and electrical lights to develop their own stores throughout the country. Winning the ball also has its own store, then, is the operating mode of the winning store the same as others?
Chen Yueqin: We are also taking the model of a specialty store, but it is not entirely a copy of the rules. Due to the late start of the lighting industry, some channel models can only be borrowed from other mature industries, absorbing advanced experience, and then using it for others, but there are often some companies that copy hard and do not combine the reality of the industry and enterprises. Take the specialty store, in the lighting industry, individual companies have succeeded in operating specialty stores, so they have followed suit and followed suit. Even in the decoration of a store in the ancient town, they claimed to have adopted the model of the store. This is a Extremely big mistakes. Another misunderstanding is that in order to facilitate management, manufacturers implement unified style, unified products, unified management, and unified prices for specialty stores. Although this method works well in other industries, in the lighting industry, it has not entered the brand. In the competitive stage, this stricter store model is somewhat idealized, without considering the dealer's ability to bear, which puts a lot of pressure on the dealers. Moreover, at present, there are too many dealers in the lighting industry, competition is intensifying, and the cruel price war has made the profits of the merchants very small. In the case that the industry reshuffle trend becomes an inevitable situation, the interests of the merchants should become the first consideration of the manufacturers. Therefore, we presuppose the interests of the dealers, and the store model is slightly different from other companies.
Reporter: What are the specific differences?
Chen Yueqin: First of all, there are many products that can be selected by the specialty store. There are nearly 60 professional designers in our factory, and we are constantly launching different styles of products. This year we launched 5 series of brands, which are rich in products, which can meet the needs of consumers from different regions, different consumption levels and different cultural connotations. For dealers, the choice is unprecedented. The industrial park to be built will ensure the satisfaction of production capacity.
The second is to adopt a flexible and versatile store policy. We must break the price of the store, unify the product, unify the style, and unify the management. In order to reduce the pressure on the dealers, on the basis of adhering to the basic terms, it is flexible and adaptable to different dealers across the country. Support for dealers, in addition to decoration support, furniture distribution, store image (crystal characters, advertising inkjet, leaflets, X display rack advertising) with gifts, personnel guidance and product knowledge training, etc., we put the store For the three different demand levels of A, B and C, the area of ​​the A-level store is between 120-200 square meters, the area of ​​the B-class is between 220-300 square meters, and the area of ​​the C-class is 320 square meters. You can choose different store areas according to your own strength. Moreover, we take advantage of the diverse products, dealers can choose the right products according to the different needs of consumers, different styles, different brands can be matched with display sales.
Postscript: More than 20 years of lighting history, has produced a large number of well-known old brands, including many brands that once had a good time. However, in the ups and downs of the chase, many old brands have collapsed, and there are very few left. Nowadays, the old brands are familiar with Huayi, Shengqiu, Dongfang and Kaiyuan. However, in recent years, the old brand relies on the heavy brand history, and once again rejuvenated in the fiercely competitive lighting industry, and its development momentum has not diminished in the past, winning the ball is one of the representatives. We also expect that more old brands will be brilliant in the new situation.
Pet Tracker
Pet Tracker, using GPS/ Beidou Positioning and GSM/WCDMA network combined with real-time positioning and image transfer function (WCDMA). The product has the advantages of convenient use, high supervision efficiency, low maintenance cost, and safe and healthy pets, no electromagnetic radiation pollution, safe use and ect. Each device has an independent recognition of IMEI identification number, when the data upload background, the user with the APP client of the smart phone, can complete the positioning of the pet, track tracking, photo upload, etc.. Can be used in pet outdoor positioning and trajectory tracking, automatic access management, notification message, especially in lost pet increasingly serious today, pet safety management and real-time tracking demand more and more intense, the products with its excellent performance, high reliability and high price for pet lovers provides successful solutions.
Pet Tracker function
1 this product is built in GSM communication module to realize data exchange.
(2) the waterproof grade of the product reaches IP67 grade.
(3) with the camera function, to achieve the camera and position synthesis, automatic reporting location information
(5) real-time query location
(6) SOS emergency alarm
(7) electronic fence
(9): low voltage low voltage alarm will prompt charging, and upload information to the low voltage, charging
(10) a built-in accelerometer
(11): power monitoring information locator is uploaded
(13) button: button instructions can also be used to help the police
(14) ultra low power consumption, long standby time
(16) online platform synchronization tracking system
(17) support APP issued instructions
Characteristics of pet locator
1 power standards: working power for the micro watt level, standby power consumption 5mA
2 battery configuration: rechargeable lithium polymer battery, capacity 620mAh
3 packaging features: ABS engineering plastics, anti high strength drop and vibration, waterproof grade IP67. Anti tensile 30KG
4 environmental characteristics: the working temperature of 30 to 70 DEG C, working humidity is lower than 95%
5 size: 41 x 38 x 15mm, 100mm to 700mm adjustable straps
6 appearance part
(1) the positioning of the use of the pet harmless material, to ensure the safety of pets.
(2) the positioner with waterproof function, to meet the requirements of waterproof, dust, anti fall
- strap length not less than 16cm, the length can be adjusted between 16cm-22cm
The main module - width is less than 68mm
- wrist strap thickness not greater than 20mm
- part of the band width is less than 21mm
7 locator battery part
(1) waterproof pet locator magnetic interface charger, can easily take charge by.
(2) the battery weight is not more than 60g, the battery capacity is 620mAh, which is built in the locator.
(3) the battery can be repeated charging, charging time is not more than 1.5 hours.
(4) the longest battery standby time is not less than 7 days.
8 color: can be customized. Weight: 92g
9 reliable work: the product fully considered the lightning protection, waterproof, anti impact and other industrial environmental applications, production process in strict accordance with the ISO9001 quality standard for multi link quality inspection.
Working mode
For the initial use of the customer, just to buy a flow of SIM card, you can use this product.
1 routine monitoring function of the pet, with the aid of high precision GPS, LBS, WIFI positioning module, real-time monitoring, historical monitoring, active regional division, the warning function and camera upload function;
2 Pet locator supports GPS, base station, WIFI positioning mode, through the GPRS positioning and wear information to the server background, the device adopts the "active way" to work.
3 location information reported
Support receiving system command report (system issued a directive, pet locator immediately reporting position information), automatic timing report, report information to locate the out of the ordinary, equipment damage report etc. function, and dealing with abnormal situation of network state.
(2) position reporting frequency: the maximum frequency is not more than 3 minutes, the minimum frequency is not less than 1 hours once. Reported frequency can be set according to the requirements and intelligent adjustment.
(3) the base station LBS mode positioning accuracy is not more than 500 meters, WIFI and GPS joint positioning mode positioning accuracy is not more than 30
Pet Gps Tracker, Gps Tracker for Pet, Dog GPS Locator, GPS Pet Collar, GPS Pet Tracker, Pet Tracker Collar
Shenzhen Yixie Electronics Co.,Ltd. , http://www.aprsu.com