Two buckets of smart TV: video and games will become market hotspots

Last week (January 12 to January 16), the return rate of the household appliances industry index was 3.52%, which was higher than the 2.49% yield of the CSI 300 Index. Last week, among 28 SW industry index gains, household appliances ranked fourth. In the third-tier home appliance industry, washing machines and refrigerators topped the list, driving the overall increase in the household appliances sector; small home appliances, color TV sets, and other audition equipment sub-units rose behind the CSI 300.

Weekly industry events and perspectives:

Throughout the week of news events in the home appliance industry, there are two most eye-catching: First, television and audio; Second, video games.

Recently, Baidu officially established a film business department, indicating that the BAT (Baidu, Alibaba, Tencent) Big Three fully overwhelmed the movie business. According to the US technology news website Recode citing market research company data, the scale of the US mobile entertainment market in 2014 was as high as US$9.1 billion, close to the box office. The future rivals of the Hollywood and cinema lines will be the mobile entertainment market. We believe that with the rapid increase in the popularity of smart TVs, the share of smart TVs in video entertainment will greatly increase.
In 2015, the speed at which Internet companies and traditional TV manufacturers enter the TV and audio content business will further accelerate.

In the field of video games, Newzoo, a video game research firm, released a report on Thursday that this year's global mobile game revenue will surpass console game revenue for the first time. Statistics show that the current game spending in the United States is 44% for TVs, 26% for PCs, 15% for tablet PCs and handheld devices, and 15% for mobile phones. The trend is that the distribution of game spending on four different types of devices will gradually become more evenly distributed. 25%; The theoretical value of game spending in the world is 28% for TV, 39% for PC, 13% for tablet PCs and handheld devices, and 20% for mobile phones. "In 2014, the number of smart TV game products in China continued to increase. Nearly half of the smart TV software was games. Although the number of game products was the largest, the number of downloads was only 8.48%, which was far lower than video and tools. We believe that with the smart TV, The rapid spread of the game, as the game's other important feature of the game, will have great room for growth. Video game business is likely to accelerate in 2015.

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