With the current boom in smart TVs, traditional TV production companies have been hit by Internet companies and have survived with thin profits. For Internet companies pushing TV, they did not care, they did not care too much. When the Internet Super TV sold tens of thousands of units in stock, the traditional TV manufacturers still could not see the trend and content. From experiencing glory, twists and turns, to wiping out light, TV industry gradually bid farewell to the past era of television, but turned to create a new Internet ecological economy.
The TV industry seems to have found a new outlet. As a representative of a complete industrial chain, R&D and investment in curved panel technology determine the form of display of television products, promote the overall progress of the TV industry, and lead the next step in the domestic Internet TV brand. Market strategy. But from the perspective of actual perception or health, curved TVs are slightly higher than flat TVs.
The overall capacity of the color TV market in 2014-2016 was approximately 45 million units, and the growth space was slow and limited. However, many internet brands are still pouring into this limited market. At present, there are more than ten domestic Internet TV brands, including LeTV, Xiaomi, Microwhales, CAN TV, Storm TV, Popularity, and Cool Open. The most direct result of the increase in the number of brands entering the market was agitating the market structure and driving down the retail price of color TVs. But traditional manufacturers are not vegetarian. Have to work hard on technological innovation. Curved TV is the new breakthrough. 2016 will be the "first year of the surface", curved TV or will completely detonate the current relatively weak home appliance consumer market.
As of the end of 2015, Samsung, Hisense, TCL, and other large color TV manufacturers are equipped with the latest, most advanced and cutting-edge technologies. High-profile, high-standard curved TVs have a penetration rate of 25.6%, 65 inches, and a total market size of North, Shanghai, Guangzhou, and Shenzhen. The above penetration rate has exceeded 50%. Samsung's curved surface television is as high as 74%, and will continue to expand gradually in 2016. On the one hand, more and more consumers are aware of the advantages of curved screen TVs, and the demand for segmentation is gradually awakened. On the other hand, manufacturers are actively promoting curved TV products.
With the increasing use of curved TVs, one of the topics most discussed by TV users recently is the topic of which brand of curved TV is good, what advantages curved TV has, and so on. In fact, it is better to discuss which brand of curved TV, only to buy one to use to know. It can be said that people’s consumption concept has changed a lot now. It was originally a simple hard demanding consumption. However, with the continuous improvement of economic conditions, people’s requirements for products have been greatly improved, and not only the cost-effectiveness of products is required. , but also requires the product to bring more rich feelings to himself. And TV products are even more so.
Curved TV is a strategic product. Manufacturers are only doing research projects or venture capital projects to do, and they do not expect large sales. The market is very niche. Manufacturers are more likely to burn money than to make money. Target customers are not very sensitive to prices. They are simply not as good as the standard price and they are advertising.
However, for users, there is not much improvement other than satisfying vanity. Especially if the screen size is small, or the user watches the position beyond the optimal distance, the picture distortion will be larger than that of a normal flat TV. So, for consumers, the best way is to confirm on site that if the distance your chosen curved TV needs to achieve the best effect is far less than the distance between your home TV and the sofa, then there is no need to choose Surface TV. With the advent of the "First Year of the Surface" in 2016, TV manufacturers will launch more competitive curved TV products, which will blew 2016 consumer electronics consumer market.
The TV industry seems to have found a new outlet. As a representative of a complete industrial chain, R&D and investment in curved panel technology determine the form of display of television products, promote the overall progress of the TV industry, and lead the next step in the domestic Internet TV brand. Market strategy. But from the perspective of actual perception or health, curved TVs are slightly higher than flat TVs.
The overall capacity of the color TV market in 2014-2016 was approximately 45 million units, and the growth space was slow and limited. However, many internet brands are still pouring into this limited market. At present, there are more than ten domestic Internet TV brands, including LeTV, Xiaomi, Microwhales, CAN TV, Storm TV, Popularity, and Cool Open. The most direct result of the increase in the number of brands entering the market was agitating the market structure and driving down the retail price of color TVs. But traditional manufacturers are not vegetarian. Have to work hard on technological innovation. Curved TV is the new breakthrough. 2016 will be the "first year of the surface", curved TV or will completely detonate the current relatively weak home appliance consumer market.
As of the end of 2015, Samsung, Hisense, TCL, and other large color TV manufacturers are equipped with the latest, most advanced and cutting-edge technologies. High-profile, high-standard curved TVs have a penetration rate of 25.6%, 65 inches, and a total market size of North, Shanghai, Guangzhou, and Shenzhen. The above penetration rate has exceeded 50%. Samsung's curved surface television is as high as 74%, and will continue to expand gradually in 2016. On the one hand, more and more consumers are aware of the advantages of curved screen TVs, and the demand for segmentation is gradually awakened. On the other hand, manufacturers are actively promoting curved TV products.
With the increasing use of curved TVs, one of the topics most discussed by TV users recently is the topic of which brand of curved TV is good, what advantages curved TV has, and so on. In fact, it is better to discuss which brand of curved TV, only to buy one to use to know. It can be said that people’s consumption concept has changed a lot now. It was originally a simple hard demanding consumption. However, with the continuous improvement of economic conditions, people’s requirements for products have been greatly improved, and not only the cost-effectiveness of products is required. , but also requires the product to bring more rich feelings to himself. And TV products are even more so.
Curved TV is a strategic product. Manufacturers are only doing research projects or venture capital projects to do, and they do not expect large sales. The market is very niche. Manufacturers are more likely to burn money than to make money. Target customers are not very sensitive to prices. They are simply not as good as the standard price and they are advertising.
However, for users, there is not much improvement other than satisfying vanity. Especially if the screen size is small, or the user watches the position beyond the optimal distance, the picture distortion will be larger than that of a normal flat TV. So, for consumers, the best way is to confirm on site that if the distance your chosen curved TV needs to achieve the best effect is far less than the distance between your home TV and the sofa, then there is no need to choose Surface TV. With the advent of the "First Year of the Surface" in 2016, TV manufacturers will launch more competitive curved TV products, which will blew 2016 consumer electronics consumer market.