3D, 4K, curved surface, every time, the TV market will always have some new concepts. In the most recent period, if you walk into the TV market, you will find that the main position of each brand has begun to be occupied by curved television. The new type of TV that was already available in 2013 was still unknown in previous years and now it looks like it has begun to erupt. However, if you plan to buy a curved TV, do you distinguish between OLED, ULED, LCD and other technologies? The unit price is over RMB 10,000, and can it be accepted by ordinary consumers? Curved TV wants to snatch people. This site in the family living room may not be so easy. Surface screen more "immersive" The young white-collar who lives in Shilipu Fortress Mengyao has recently been chasing the TV series Sanshi III peach blossoms. The online version is always updated four hours later than the TV version. She feels that she still needs to buy a TV. But she only knew that the shape of the curved TV was different from the traditional TV, and the screen was curved. A television salesman at Suning Appliance on Guangqu Road told her that the so-called curved television, the principle of invention came from a medical perspective. “The lens of the human eye resembles a convex lens. The focal plane formed by the focal point of the convex lens is a spherical arc, not a true plane. The curvature of the curved TV is generally consistent with the curvature of the eyeball, which is closer to the reality of the human eye than the flat TV display, and does not produce distortion. “The curvature of a curved TV is similar to the curvature of a movie theater screen. The effect of a curved TV at home is like watching a movie at an IMAX theater.†The sales show that the curved TV will allow the audience to have a broader view and more “immersionâ€. sense". Meng Yao was a little touched, but she had already consulted a lot of information on the Internet. She also had her own questions. “Some people said that watching a curved TV is best to sit in the 'Emperor' of the visual center. Otherwise, from other angles, It's prone to distortion, is that?" In this regard, Ai Mango TV Chief Marketing Officer Jiao Binghui believes that because of curved TV or new products in the market, there are various misunderstandings on the principle of the product. “Now the curved TV uses the curvature of the 4000R, and its corresponding best viewing position is a A large interval is not a specific point. Unless you have to stand at the farthest edge from TV, you will generally not see distorted images. When reporters visited a number of stores and found that Jiao Binghui's statement is not false, When standing on a curved TV in different locations, the picture effects did not actually change. The central visual effect of the so-called "Emperor's Bit" was indeed exaggerated. Tens of thousands of yuan per unit of price frightened off many consumers usually like to watch 3D movies Meng Yao, the "immersive" is very interested in the word. In fact, because of the “immersion†consumers who choose curved TV are mostly concentrated in young groups. As the first new product of Mango TV's entry into the TV hardware market, the slogan "Love Mango TV" recently listed is "The first surface TV that young people can afford". However, when Mengyao searched the e-commerce market for the price of "curved TV," she was astonished. "There is basically no less than ten thousand yuan. Samsung, LG and other foreign brands have two or thirty thousand yuan. "Internet TV, such as Xiaomi, LeTV, and Micro-whale, which are the main low-price strategies, also basically maintained at around 5,000 yuan. "Compared to this, non-surface, 55-inch, 4K smart TVs are also on the two or three thousand dollars up and down, the surface is almost twice as high as similar configurations!" This is indeed the market pricing level for curved TVs today. In addition to online prices, the prices of curved TVs in offline stores are also high. In Dazhong Electric, Suning Appliance and many other stores, although almost all of the brands put curved TVs in the center of the store, and promoted them to customers as the main push money, the price of 10,000 yuan still stops most consumers from stopping. before. Taking a 55-inch curved TV as an example, Samsung and Sony’s main push models are priced at 18,999 yuan and 8,799 yuan, respectively, while domestic brands are slightly lower, such as TCL9999, Konka 6998, and Changhong 5699. If you spend more than twice the price of a regular TV and you buy a curved TV, is it really worthwhile? In the eyes of store sales staff, this question is somewhat somewhat of a matter of opinion. "Some people pursue unique styles, others like to chase new ones. Technology, is willing to spend at least 5000 dollars to buy, or to look at personal purchasing power." It is understood that, at least for now, the mainstream consumer groups of curved TV is still concentrated in young groups, "Fashion" "acceptance of new technologies "High" is the main reason for purchase. Sales volume still does not account for the high prices of mainstream curved surface televisions in the market, and seems to be a key factor hindering them from becoming mainstream in the market. Through Jingdong search 55-inch TV will find that the best-selling TV prices basically up and down 3,000 yuan, sales volume is also basically over 10,000 Taiwan, while the best selling curved surface TV is also maintained at more than 5,000 yuan, sales are only one or two thousand Taiwan, the sales volume of over 10,000 curved TVs only reached single digits. According to the prevailing view in the industry, if OLED technology is used to develop curved TVs, the problem of low yields will occur. Each TV on the shelf means more equipment into the waste dump. This is also the reason why LG and other brands adopting OLED technology have higher prices and cannot be reduced. Jiao Binghui revealed that since entering the market in 2013, the technical difficulty of surface televisions has determined the market pricing of products, and it is difficult to reverse. “This has also led to the fact that curved television has become a hot spot in the market since last year, but it will never be a mass type. According to the prediction of the total data of the first 32 weeks of 2016 by Yikang in the home appliance data monitoring agency, the sales volume of curved TV in the Chinese market reached 2.3 million units in 2016, but the total retail sales of domestic TV in 2016 reached 50.98 million units. In 2017, the sales volume of curved surface televisions is expected to exceed 4 million units, but the proportion of market share in the entire TV market is still very low. There is also a problem that is not easily discovered by consumers, regarding the size of curved televisions. Since the principle of the curved television is close to the movie screen, the larger the size of the TV screen, the better the picture effect, and therefore the size of the curved TV is generally more than 55 inches. Store staff said, "A smaller size will not have too much effect." Combined with the size of the family living room, generally the best viewing distance for a 55-inch TV requires 2.5 meters to over 3 meters. In Beijing, which is a relatively small size, it is generally only 2 meters away from the living room. The 55-inch TV may not look comfortable. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.