Zhejiang Shanpu Lighting Appliance Co., Ltd. dares to compete with multinational corporations, invests 100 million yuan, and introduces the world's advanced level of circular fluorescent lamp automatic assembly line, which has seized the domestic high-end product market. In January 2005, after the first production line was officially put into production, the pressure on Panasonic and Phillips, which invested in China, doubled and fell into a dilemma.
“Shanpu Lighting†is the leader of the lamp industry in Jinyun County. Since its establishment 12 years ago, the company has been committed to technological transformation, continuously improving the technical content of the company's products, enhancing market competitiveness, and becoming a high-tech enterprise in Zhejiang Province.
From the original manual production to the introduction of the world's most advanced automatic assembly line, the company has experienced a difficult and tortuous process. Jiang Bo, deputy general manager, said that when the company makes an investment in this billion yuan, the risk pressure is very large. But the most important one is that the high-end market of ring-shaped lamps must not be given to “foreign companiesâ€, which is the key to decision-making.
The competition in the lamp industry is extremely "tough". In the same industry in the country, 12 companies have introduced automatic production lines for ring lamps, and each production line has invested more than 50 million yuan, but ultimately all failed. When talking about this investment, Vice President Jiang was afraid to say: "At this time, reinvestment must be cautious and careful."
In 2003, the company's leadership started from the market development prospects and the strength of the company itself, and made a bold decision to invest 100 million yuan to introduce four of the world's most advanced automatic assembly lines, thus capturing the high-end products of domestic circular fluorescent tubes. market. In January 2005, after the first fully automatic assembly line was put into production, not only the production capacity was greatly improved, but also high-quality products were brought in, which further satisfied the needs of high-end customers. According to reports, the automatic assembly line can produce 30,000 lamps a day. If it is calculated by hand, at least 300 workers are needed; now only 36 workers are needed. Production efficiency has increased by more than 8 times.
Great investment and major technological transformation have won the company the initiative in the international market competition. Since last year, the company has received great attention from several multinational companies. Toshiba has also taken the initiative to seek cooperation for the loss of competition.
At present, the other three assembly lines of “Shanpu Lighting†are entering the installation and commissioning in phases. After all the products are put into use, the company's production mode will undergo a major transformation: from the original labor-intensive to all high-tech production management. The “Boss†status of the company's domestic market has become more stable and laid the foundation for participating in international market competition.
In the brand pavilion of Guangya Exhibition in June 2005, Mr. Jiang Bo, the deputy general manager of the company, was confident and ambitious in building the “Shanpu†brand to a new level. "At all times, pay attention to the customer's feelings, and bit by bit cast the Shanpu brand." The author sincerely wishes: "Shanpu Lighting" will go all the way and hit a new high.
(Tonny_lu China Lighting Network)
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