SAMSUNG Air-conditioner withdraws from the Chinese market

“I spent 10 years at the Samsung factory in Suzhou and watched Samsung's air-conditioning mass-produce. Nowadays, the factory production line has all been discontinued.” Yesterday (6.6 days), a technician at the Samsung Suzhou air-conditioning base lamented this to reporters. . Suzhou air-conditioning base is Samsung's only air-conditioning production plant in China. Its suspension also means that Samsung air-conditioning is bidding farewell to the Chinese market.

An executive who declined to be named in the home air conditioning business headquarters of Samsung (China) Investment Co., Ltd. confirmed the news yesterday. He told reporters that in January this year, the Samsung factory in Suzhou began to suspend production of some air-conditioning production lines until March of this year. All production lines have all been discontinued. "From March to now, there are still some products in the stores. They are all cleaning up inventory. The Samsung Home Air Conditioning Division will also lose its original administrative functions." The source said that employees of the Air Conditioning Division are looking for new job opportunities. . The executive attributed the shutdown of Samsung's air-conditioning to the fact that the scale of the industry was too small and the cost advantage could not be realized. "After losing money for several consecutive years, it is also reasonable to stop production."

In 2000, Samsung established an air-conditioning production base in Suzhou. It was officially put into production and sales in the second half of 2001. In 2002, it sold 160,000 units a year, and by 2005 sales had grown to 500,000 units. At the time, industry insiders praised Samsung's air-conditioning for its stylish appearance and high growth performance. However, the longevity is not long. In 2005, Samsung Air-conditioning entered the fast-track channel after it reached its peak in China. According to industry agency data, in 2007 Samsung’s air conditioner’s share in China’s domestic market was 2.68%, which fell to 2.45% in 2008 and was already less than 2% in 2009. Since then, it has been struggling on the edge of life and death.

In fact, as early as 2009, due to poor sales, Samsung had seen the withdrawal of counters in Gome and Suning stores in South China. Yesterday, the reporter visited the Beijing store and found that many stores have no Samsung booths, and booths are also products. The reporter also found in Gome and Suning's online store that only one or two of Samsung's air-conditioning products had relatively low prices, such as digesting inventory.

The reason why Samsung's air conditioner withdraws from the Chinese market is closely related to its lack of manufacturing capacity in this area. Samsung's experience in the area of ​​white electronics is far less than TV sets and mobile phones. Because the technical threshold in the field of white power is not high, and the competition depends more on manufacturing capacity and industry scale, Samsung’s manufacturing capacity in the machinery sector may be doomed to be lost in the highly competitive Chinese air-conditioning market. fate. In addition, home appliance observer Liang Zhenpeng believes that channel issues and poor economic environment are also major factors. Because with the gradual saturation of the primary and secondary markets, air-conditioning companies can only continue to expand market share by sinking channels. However, the channels of foreign-funded enterprises mainly rely on hypermarkets, and there are few cases of successful self-development channels in the 3rd and 4th markets.

In fact, apart from Samsung, LG, the Korean electronics giant, had already withdrawn from China's air-conditioning market as early as last year. According to data from industry organizations, apart from the two major Korean brands, the market share of Japanese brands is also very poor. The market share of Daikin only reaches 1%, while the market share of Toshiba and Hitachi cannot even reach 1%. The sharp drop in the share also made many people think that “the foreign air-conditioning has already experienced a collective defeat in China”. As of the end of 2010, the market share of foreign-invested air conditioners in China shrank by half during the five years.

LED Spot Light is a led light fixtures, mostly to project a specific project, and low voltage outdoor application. LED spotlighs is different from the LED Flood Light which is smaller can be install in a narrow place. And the 3W Led Spot Light, 6W LED Spot Light is widely use for building and garden lighting decoration.

Photo show of LED Spot light:

mini spot light 6W01-02

mini spot light 6W01-03

LED Spot Light

Led Spot Light,Led Outdoor Spotlights,Led Spotlights,Commercial Led Spot Light

Shenzhen Iseeled Technology Co., Ltd. , https://www.iseeledlight.com

This entry was posted in on