The Internet seems to have been re-recognized by people overnight. After a 97-year bubble, bid farewell to the myth of the website that was sold directly with zeros. The CEO of the website made money without thinking about making money. In the office, I saw the embarrassing situation of blushing when people talked. Since 2001, the term "Internet" has been re-standing in a vocal manner. More representative is the rapid establishment of the platform of information websites, such as SOHU, SINA, YAHOO, the precipitation of the years, the portal has become an indispensable way for the public to obtain information, and the most selling point, come Money is also the fastest, when it is online games. The grand ambition is even more indicative of this. As a result, the value of the Internet seems to be being smashed by layers, and the rise of professional websites has shown its great charm.
Now it seems that almost every industry has its own industry website, workers, farmers, animal husbandry and fishermen, and all of them are building their own industry websites. The purpose is to build a platform to communicate with buyers and sellers. The role of Super Matchmaker, and the media is doing well, it also directly affects the revenue of the website. The representative industrial websites on the market, I am familiar with, like the chemical industry, China Chemical Network, once saw a report of 200 million annual revenue on a message board; the lighting industry belongs to the Chinese lighting network. How to grasp the customer's psychology, let the merchants hand over the confidence to a virtual platform, the professional website has to do too many things.
Trick 1: I want to be at the head of the customer
Today's market is the buyer's market, and the customer's willingness is where the professional website needs to be gravityd. What do they care about, raw material prices, whether they have risen or fallen recently, where is the big trend in the market, what should I do next, where are the customers, how to contact him, what the big companies want, what the small businesses want, these issues need to be Confirmation and answers from professional practitioners. The simplified 3W and 4P are not only the main considerations for enterprises, but also the professional website practitioners should be at the forefront, so that professional websites can become the preferred reference object for enterprises to seek help, then paid services. The launch is also a matter of course, and will not be difficult. The establishment of the information platform is a major event for professional websites to spare no expense.
Trick 2: Intimate professional services
Information service is the second place that some of the better-performing industry websites pay attention to now. The improvement of services can be said to be endless. Some websites even have special personnel to support the company to do foreign trade services, and also have home-based training. The use of skills is already to make the service home. The transmission of normal supply and demand information must also allow customers to know at the first time. It is only part of the work that will cost a certain amount of manpower. Therefore, the weak company can’t play the banner of the industry website. . If you rely on the title of an industry association alone, it will be difficult to win long-term support and attention from customers in the 21st century. Only when all aspects of work are done, professional websites have a fresh vitality.
Trick 3: Use a convenient communication tool to form a developed communication network.
The Internet has also created efficient office efficiency, paperless trading, etc. The invention of VoIP has surprised many young people. This is the Internet age. Convenient communication tools will make professional websites more rational and mature. If the professional website can use these, it will be closer to the customer and the communication will be seamless. You think about it, everyone is OICQ, and practitioners in the professional field are the followers of these popular tools.
Trick 4: Refining the professional selling point.
The most important feature of a professional website is his "special" word, but how to embody its special words, precisely, information professional, information professional, platform professional, service professional, audience professional, etc., he is surrounded by a specific A group in which hundreds of transactions occur every day, hiding the ever-changing opportunities. Some customers who rely on professional websites to do business recall, and can't even imagine how they used to do business. Emphasizing professional management, operating a professional website like a business media, must be wrong. Because the things that have been done have been done, the customers are the knowledge and information they have longed for. To do this, how can he be willing to reject you. Another point is that the popularity of cyber awareness in China is very fast. Among the 1.3 billion people, China has 100 million Internet users. These data also fully indicate that online trade is not a dream, especially for professional websites rooted in professional soil, there will be more support. What the professional website has to do is nothing more than “enclosure movementâ€. The service is good. The industry website of the top-ranking has no rivals compared with the average.
in conclusion:
Compared with the portal website, the industry-based website has more professional advantages, and it is very flexible. Grasping the characteristics of his industry, making a big fuss about professionalism, laying a good service card, rooted in the soil of professional fields, the development of professional websites will be more stable and will gradually become better.
(Text: Chen Yumei China Lighting Network)
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