Policy to force "invisible hand" how to force LED lighting

LED application demonstration in Guangdong has also made new moves. After repeated argumentation and scientific estimation, a "Guangdong Province's Implementation Plan for Promoting the Use of LED Lighting Products" with a clear target and strong operability was officially released on May 28. In the next three years, Guangdong Province will use the contracted energy management model (EMC) as the core, use the additional income of urban public utilities to pay for energy-saving benefits, and use the public lighting as a breakthrough to promote the use of LED lighting products to achieve energy savings. Pai and LED industry development of the comprehensive goal. The Sixth District of Guangzhou City will be the first test area, and the EMC contract will be signed before the end of June. The implementation will begin in July, first try first and demonstrate the province.

Target:

Popular public lighting within three years

Guangdong's LED industry began in the early 1990s. In recent years, Guangdong has clearly defined the LED industry as one of the three strategic emerging industries that have focused on fostering development. It has also made a series of advanced deployments in terms of planning and layout, capital investment, technological development, and application, and has achieved industrial development. With obvious results, it has become the largest LED industry in China and the most concentrated in the number of enterprises. It is an important production base and trade center for LED products in China. Zhu Xiaodan, governor of Guangdong Province, believes: “At present, there are basically application conditions for large-scale marketization.”

In fact, the promotion and application of LED lighting has been in action. The Guangdong Provincial Department of Science and Technology has successively organized and implemented special projects such as the “Ten Miles and a Thousand Miles” high-power LED street lamp industrialization project and the green lighting demonstration city, which have achieved certain results. For example, the first LED lighting project that has been applied to expressway main roads in China, the Shenzhen Expressway LED lighting project has been successfully completed and accepted, and the construction of new expressway LED lighting demonstration projects such as Guangle and Boshen has started. Up to now, the province has installed more than 300,000 LED street lights and more than 3,000 kilometers of demonstration road sections. The scale of application is among the highest in the country.

“In the promotion and application, various localities have explored business models such as 'contract energy management + supply chain + finance' and have achieved certain results, but problems such as the difficulty in recycling power-saving benefits and the relatively high investment risk have never been resolved. Affecting the scale of promotion and application, the driving force for the LED industry in Guangdong has not been fully reflected, said Li Xinghua, director of the Department of Science and Technology.

How to do? - Make full use of the "government hand" to promote strongly.

After repeated argumentation and scientific estimation, a "Guangdong Province's Implementation Plan for Promoting the Use of LED Lighting Products" with clear requirements and strong operability was formally announced. On May 28, the Guangdong Provincial Government also specially convened a high-level working meeting on this issue. Vice Governor Liu Zhigeng, on behalf of the provincial government and local governments, signed a letter of responsibility for the promotion and application of LED lighting products, and included LED lighting technology and product promotion applications in the city's assessment of energy conservation and emission reduction.

According to the plan, from June onwards, Guangdong province's roads, public places, government agencies, state-owned enterprises and other financial or state-owned capital investment projects and the construction of new areas such as Nansha, Qianhai, Hengqin will all be used. LED lighting products. The plan proposes that the Pearl River Delta region should strive to popularize LED public lighting before the end of 2013 in the east, west, and west areas by the end of 2014. This will lead the whole society to popularize LED lighting and achieve energy savings of over 50% year-on-year in the province's lighting industry, and boost the LED industry's “12th Five-Year Plan”. At the end of the period, the annual output value will reach 500 billion yuan.

Although China's LED display industry is still very optimistic on the market, but it is only the surface phenomenon, in fact, there are many hidden dangers behind. Such as industrial standards, technology research and development and other major factors, led to China's led display industry can not be a major obstacle to rapid development, why the international led display industry is growing fast, it is because in the led display industry to take corresponding measures, Industry standards are complete and technically first-rate. These are all lacking in the LED display industry in China. Therefore, many of our country's led products are imported from other countries. As far as LED chips are concerned, China is still technically unable to achieve it. At the same time, the industry also faces an incomplete patent standard system, unsound industrial policies, and the critical situation in which key technologies are controlled by people. If we do not take effective measures, we will miss the opportunity for development and lag behind developed countries in a new round of industrial competition. China should speed up the improvement of the industrial environment and give full play to the guiding role of the government.

Here we take a look at the rapid development of other countries in the led display industry factors? And what experience does it take for us to learn from the current situation in our country through the experience of other countries? Mainly from four points to analyze and elaborate:

First, pay close attention to the key, and vigorously build a patent standard system: LED epitaxial wafers and chips are the core components of the led display industry, but also the most concentrated and most intense part of the patent competition, occupying the highest profits of the led display industry. China's lack of core patents on epitaxial chips has become a core issue that has constrained the development of China's led display industry. In order to solve this problem, it is necessary to achieve breakthroughs in technology. It is necessary to strengthen the top-level design, face key technologies and key products for common industries, rely on the dominant units, and establish an open, technological innovation platform that integrates production, study and research. We will strengthen the standardization of led display products, give full play to the role of standardization-related organizations, relevant associations, and research institutes, and form a technological innovation system and standard system with independent intellectual property rights.

Second, control costs, and accelerate the promotion of corporate core competitiveness: China's current led companies face two major pressures, one is to reduce costs, the other is to reduce the pressure on the one hand, on the one hand, energy-saving products can hardly make up for the cost gap between the led display; On the one hand, it stems from the technological monopoly of a few foreign companies. Most of the profits of products are occupied by a few upstream manufacturers, while the downstream of China lacks the pricing power of products. To solve this problem, enterprises must innovate inputs, research and development, transform, and apply mechanisms in technology, research and develop a number of high-value-added products, and establish a technological innovation system that combines enterprises as the mainstay, market-oriented technology, and a combination of production, study and research.

Third, standardize the market, establish and improve the product supervision mechanism: Now the market is facing a display of exaggerated wind led display industry. There are false propaganda, indicators confusion, product safety and other issues, resulting in poor quality products occupy a large number of markets through unfair competition. Therefore, it is urgent to establish an effective product supervision mechanism to regulate the market environment. Establish and improve the market access system, improve industry access standards, regularly publish to the market the performance and safety indicators of high-quality led display products, promote the elimination of inferior products, establish a public inspection service platform for led display products, provide standards development, product testing, Qualification certification, brand promotion and other professional services to make LED display industry market standardization.

Fourth, a reasonable guidance, beware of overheating and overcapacity investment: Now led display in the product quality and price factors, leading to the market is difficult to completely broke, but there are still many investors and manufacturers, and even some of the county level Government departments are also planning to build a led display industry park. This overheating of investment has led to a dramatic expansion of production capacity and overcapacity in the upstream and downstream of the industrial chain. Because of the fact that the core patents for LED chips in China are controlled by a few foreign manufacturers, the blind expansion of production capacity will lead to homogenous competition, resulting in a decline in profits or even large-scale losses. Therefore, do not invest in overheating. Because of reasonable guidance, we should optimize the government and market effective coordination mechanism to minimize the risk and negative effects of excess capacity. On the one hand, it is necessary to adjust the industrial structure, actively promote the structural adjustment and upgrading of excess industries and the elimination of outdated production capacity; on the other hand, we must accelerate the improvement of the industry’s innovation capability, vigorously promote the innovation system, and improve the independent innovation system with enterprises as the main body.

The above is the rapid development of other countries in the led display industry experience, through these experiences also understand China's current led display industry deficiencies and defects. Therefore, we learned a lot from these experiences and analyzed the future development trend of LED display industry in China. Therefore, if enterprises want to develop in the led display industry, we must learn from the experiences of other countries and use them to develop the trends in the led display industry. Only in this way, we can see the deficiencies of our own company, thus correcting it, and making the company develop rapidly. The LED display industry is even more influential in the market!