According to the statistical data released by research institutions, 2016 global sales of 4K TV panels reached 63.74 million units, a year-on-year growth rate of 70%, and the corresponding market share also increased to 24.7%, which drove the full-HD FHD specification to the ground. The momentum. In China, even more, sales of 4K TV products in China exceeded 25 million units in 2016, and it is expected to reach 44 million units in 2020. North America and Western Europe are the second and third largest markets for 4K TVs, and the total 4K TV sales expected in 2020 are only 4490. Million. In contrast to LCD replacement CRTs and large-size replacement of small-size two-wheeled technology upgrade processes, in the wave of popularity of this wave of 4K resolution in the Chinese market, the demand for users is rarely promoted, and it is expected to be a panel manufacturer and a television manufacturer. spare no effort. The 4K resolution panel can provide more detailed image quality. With the enlargement of mainstream TV size, 4K or even 8K resolution panels have the potential to become mainstream consumer choices. However, in the current situation where ultra-high definition content is extremely scarce, 4K TVs are lacking. The use of a place in the living room resembles a capital “"â€, why is it still so esteemed in China? Whether it is for panel makers or TV makers, "What makes money and what to produce" is the only criterion for allocating resources. What does 4K look like in their eyes? Overcapacity, conventional panel sales and losses In the development of the display panel manufacturing industry, and under the guidance of the national policy of “the lack of core and few screensâ€, China has quickly become the most important piece of the global display panel layout, procurement, new production capacity The speed and scale are far behind those of South Korea, Japan, and Taiwan of China. In addition to satisfying the self-sufficiency demand for low-end display panels, BOE Group and Huaxing Optoelectronics have also cultivated a number of outstanding companies that have a strong influence on global business. Due to the late start and weak foundation, most of our panel products are basically insulated from the high-end application market. Over-accumulated production capacity has also caused long-term oversupply in the low-end panel market. In the TV market and continuous innovation and upgrading of technology, such The squeezing of product outlets, long-term price wars, cyclical price fluctuations of raw materials, and depreciation of high-value equipment have made low-end and medium-end production capacity even weaker, and they have even entered the vicious circle of buying more and more losses. According to the statistics of consumption upgrades and 4K high-end speculative dividends, the average size of the Chinese TV market has grown by 2 inches in 2016. 55-inch has become the most popular specification in the retail market. The rapid increase in mainstream product specifications can be seen as: higher The trend of consumption upgrade with quality and better experience has been extended to the Chinese TV market. With a high-growth market as a support, but also to improve the sales profitability, panel makers to adjust production capacity resources, tilted to 4K high-end products. Currently, in the sales pattern of global 4K TV panels, South Korea's LG Display and Samsung SDC are in the top two. China's Taiwan's Innolux and AUO are separated by three or four. Although China's Huaxing Optoelectronics and BOE are currently ranked fifth, Sixth place, but from the perspective of future capacity structure, Huaxing Optoelectronics and BOE continue to raise their rankings only between 2-3 years. The 11th-generation line project G11 in the construction of China Star Optoelectronics, and the Hefei 10.5-generation line project that has been capped by BOE. It is for this reason. For downstream TV manufacturers, the driving force of consumer upgrades is even more impressive. It also caters to the immediate increase in profitability brought about by changes in consumer trends. It is also followed by the upgrading of production capacity and product mix through market upgrades and the imminent outbreak of future market accumulation. More valuable. Although 4K TV is just one of many options, the fierce competition in the Chinese TV market does not allow brands to be overly hesitant when new possibilities arise. With this inertia, 4K TV panels and 4K TVs have entered the fast lane of accelerated expansion. It is predicted that in 2017, global shipments of 4K TV panels will exceed 70 million, and the market share will also exceed 30. %, 4K TV trend has come. Ultra HD resolution TV (4K/8K) will become the dominant player in the Chinese TV market in the future, as Paul Grey, chief analyst of IHS Markit said, "In China, it is necessary to purchase a large-screen TV that does not use 4K panels. It is getting more and more difficult.†Although ultra-high definition content suitable for broadcast on 4K TVs is still extremely scarce, the development of the spiral pattern of hardware and software may solve this problem in the next few years. The first step is to carry out hardware infrastructure construction and then develop supporting facilities. This road is very Chinese. 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