Lighting commercial network marketing platform does not work Ecommerce needs to improve popularity

The lighting network consumption trend determines the two directions of future lighting industry: First, the lighting industry must establish a brand, know how to use the new channels for brand communication and promote sales; Second, lighting products must be more creative, large-scale personalized Customization is the only way. To grasp these two trends, Internet marketing has become a topic that every lighting company must pay attention to. In view of the changes in consumer habits and the intensified competition in the industry, many newcomers have adopted the “lighting the Internet” strategy, but after spending a large amount of money, they have almost encountered the confusion of only having an image and not seeing sales. It is understood that most of the current family lighting consumption accounts for about 10% of the decoration costs, and the proportion is still rising.

Lighting companies join the trend of online sales

Recently, the author learned from Yuan Guilin, general manager of photofinishing lighting that in the first half of this year, whether it is the sales of lighting online stores on its Taobao platform, or admiring it, it is necessary to rely on its professional experience to create e-commerce channels, even directly out of the conditions The companies that invited them to become online distributors showed double-digit growth. The Guangzhou lighting owner also complained to the author: “The consumers who come to the store to buy products, at least 4 customers are copying models.” “Code copying family” is now selected in the physical store and Brand, and then to the online Amoy products, "price than the three" in order to benefit.

Lighting companies can not build a self-built platform online marketing how to improve the popularity?

It is understood that the current end-users believe that the advantages of online shopping lighting lamps and lanterns are: the city of lights is too large, it is too tired to stroll up and down, buy online lighting fixtures, mouse, and travel around the world. The effects of the online purchase of lights and the popularity index can also be used as a reference. Lamps and lanterns city sometimes need to take delivery of their own, online purchase of lights without leaving home, convenient and quick. Online purchase of lights, removal of intermediate links, greatly reducing product prices, and can easily shop around, the price is transparent. In addition, the “professional households” selling light bulbs on Taobao have already begun to provide corresponding professional designs. At the same time, according to the owner’s budget, they can formulate corresponding package programs. For example, a three-bedroom two-room lighting budget is 3,000 yuan, online shopping business side will be based on consumer home photos provided by the real combination of living room, dining room, bedroom, kitchen and other full range of lighting products, within reach of the budget The best accessories and lighting effects.