Mentioning the Marvell brand is very strange to many people. But this seemingly inconspicuous company has provided chips for internationally renowned OEMs of different product lines, with an annual output of more than one billion, and has made a low-profile mobile chip behind the scenes. At this CES show, Marvell also demonstrated a number of new products jointly launched with global OEMs, mainly in the smart home and mobile terminals.
In the gap between CES exhibitions, Mr. Joseph Aboukhalil, vice president of Marvell's mobile products department, interviewed ZOL reporters and talked about the future cooperation and planning between Marvell and various manufacturers in 64-bit processors, 4G, Internet of Things, etc. And the challenges and advantages Marvell faces.
Mr. Joseph Aboukhalil, Vice President, Mobile Products, Marvell
Although users don't know much about Marvell, in fact, HP's Chromebook 11, Microsoft Surface 2, Sony PS4, XboxOne, Chromecast Google TV, Lenovo Smart TV and smart phones use Marvell chips. . Aboukhalil said that Marvell is a "behind-the-scenes hero" and strives to make the cooperative manufacturers more famous.
Aboukhalil believes that for Marvell, there are two types of customers, one is a direct cooperation OEM, and the other is a consumer who uses the final product in the usual sense. After the consumer uses the product, the manufacturer will give feedback to the manufacturer, and the manufacturer will feedback to Marvell to promote its improvement so that the consumer can get a better experience. For manufacturers, Marvell not only communicates closely with traditional OEM partners, but is also exploring new areas such as China Mobile.
Aboukhalil said that many manufacturers are willing to cooperate with Marvell because they have been continuously innovating and improving technologies for a long time. For example, APs have a comprehensive coverage of communication technologies, and have their own CPU technology, communication technology, and control technology. He revealed that Marvell has already cooperated with ARM and plans to introduce 64-bit processors in the second half of the year; and participate in the development of automotive smart chips through ZTE and some module manufacturers and ODMs.
Aboukhalil talks about 4G development
In addition to the above cooperation, in the communication Mobile part of the Marvell booth, ZTE, Yulong, Samsung, HP, Microsoft and other partners' mobile phones and Pad terminal products are all unveiled, the most important of which is the recently-recognized 4G LTE chip solution. Program.
Aboukhalil said that LTE has been applied in the United States and Japan before, and will be promoted in China this year. Marvell will have long-term cooperation with China Mobile and play an influential role. Speaking of the benefits of 4G, Aboukhalil said: "For example, watching video now has a high resolution of the mobile phone, but there is no 3G. 4G can see the high-definition display, the user experience is different. Everyone rarely faces Video opportunities, which can change the user's use."
Of course, today's glory does not mean that once and for all, on the road of the technology industry, it will always be "retreat without advancing." In this regard, Aboukhalil said that there may be unforeseen things like new technologies in the future, which is the biggest threat to Marvell, but Marvell will "try to maintain good contact and communication with the ecosystem, strengthen the core competitiveness, diversified applications. Cooperation with you."
How to resist the "invasion" in the face of threats, Aboukhalil said that Marvell has a geek idea and has always been technically strong. "But now the market has been changing, our products are changing, such as entering the smart field, so we are also learning."
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