On the 30th of the month (Li Ming) at the recent IDC Asia Pacific CIO Summit 2012, Wu Lianfeng, assistant vice president of IDC China, stated that the global economic growth rate is slowing and the economic development trend is uncertain. Very big influence. In the uncertain economic environment, differentiation is a magic weapon for the company to win in the future. CIOs should play an active role in the company's differentiation strategy.
Wu Lianfeng pointed out that there has been no sign of obvious improvement in the economic environment around the world, and it may even worsen. Affected by this, the growth of China's GDP has slowed down, with the growth in the first half of the year falling back to 7.8%. For most Chinese companies, industry transformation and upgrading, vigorously exploring the international market, and seeking for innovation and differentiation are the three main means to respond to the current economic environment.
"In the face of such an economic environment, the CEO hopes to improve understanding of each single user's needs, improve response time to market changes, and provide a consistent user experience across different channels." Wu Lianfeng believes that "differentiation" is the core This includes product differentiation, brand differentiation, price differentiation, channel differentiation, promotion differentiation, service differentiation, and business model differentiation.
At the same time, Wu Lianfeng pointed out that CIOs and business units are also looking for differences in their businesses. This includes acquiring new customers to reduce business volatility, entering new products, services and regional markets, and finding new innovations to gain competitive advantage.
In Wu Lianfeng's view, technology plays an increasingly important role in business operations. He said that enterprises are more and more active in applying technology to achieve business goals, 48.6% of enterprises are more active in applying technology to achieve business goals, and 44.5% are maintaining the same positive attitude as before. In terms of enhancing the company's advantages, the CIO and the business department share the same view, that is, using the latest ICT technology. For example, cloud computing technology can effectively use IT resources, reduce IT spending, and achieve rapid deployment.
Wu Lianfeng pointed out that there has been no sign of obvious improvement in the economic environment around the world, and it may even worsen. Affected by this, the growth of China's GDP has slowed down, with the growth in the first half of the year falling back to 7.8%. For most Chinese companies, industry transformation and upgrading, vigorously exploring the international market, and seeking for innovation and differentiation are the three main means to respond to the current economic environment.
"In the face of such an economic environment, the CEO hopes to improve understanding of each single user's needs, improve response time to market changes, and provide a consistent user experience across different channels." Wu Lianfeng believes that "differentiation" is the core This includes product differentiation, brand differentiation, price differentiation, channel differentiation, promotion differentiation, service differentiation, and business model differentiation.
At the same time, Wu Lianfeng pointed out that CIOs and business units are also looking for differences in their businesses. This includes acquiring new customers to reduce business volatility, entering new products, services and regional markets, and finding new innovations to gain competitive advantage.
In Wu Lianfeng's view, technology plays an increasingly important role in business operations. He said that enterprises are more and more active in applying technology to achieve business goals, 48.6% of enterprises are more active in applying technology to achieve business goals, and 44.5% are maintaining the same positive attitude as before. In terms of enhancing the company's advantages, the CIO and the business department share the same view, that is, using the latest ICT technology. For example, cloud computing technology can effectively use IT resources, reduce IT spending, and achieve rapid deployment.
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