Five Star Leads China Shopping Festival

The countdown to the dual 11 starts. An online and offline promotion war with price and service as the main competition point is about to start. The entity home appliance chain giant Five Star Electronics will jointly launch a joint sales promotion in conjunction with the regional retailers across the country in November to create the China Shopping Festival. , Commodity minimum 5 fold, full price comparison with e-commerce, with the best price, more quality service to consumers.

Commodity minimum 5 fold, first to start double 11 on November 8

During the China Shopping Festival, all participating companies such as Five Star Electronics will launch joint promotion. According to reports, this defending entity store price and service battle will start on November 8 for a period of 4 days. In order to allow consumers to feel the strength of physical businesses, five stars will work together with home appliance manufacturers to come up with the most powerful promotional resources, with thousands of explosive models shocking double 11. By then, not only the special group buy activities of various brands, the lowest 5 fold, the maximum straight down rate of single product up to nearly 10,000 yuan; there are abundant special machine resources, the price is enough to kill the price of the network; will also joint banks and other different industry businesses Open up the maximum profit, and various return/coupon coupons, subsidy transportation fees, gifts of premium value, free delivery of free shopping at your door, tens of thousands of stores will launch free tasting, encourage try-on trials and other activities to create a momentum Huge promotional party. "We will work together on price and service to counteract e-commerce and send more powerful voices to physical stores so that customers can re-evaluate the store's shopping advantages and charm."

The difference payment guarantees the low price, the home appliance consultant shows the service superiority

In order to ensure that promotional efforts are much greater than the network, five-star also introduced "low-cost protection, differential payment," the price protection measures, if there are consumers to buy appliances after the discovery of five-star prices higher than the Suning Tesco, and other household electrical appliances business in the same city, five-star Will pay the difference. "The purpose of this is not to allow consumers to enjoy the amount of compensation for the difference, but to prove that the five-star price is low enough, and we have sufficient self-confidence, so we are not afraid of your price."

In addition to meeting the physical needs of the consumer experience, physical stores also have a great advantage in terms of services. For example, five-star appliances home appliance consultant "one-stop" service is the perfect complement to the e-commerce customer service response is not timely, incomplete, unprofessional, consumers lack of trust and other defects. It is reported that five-star home appliance consultants have worked in the home appliance industry for many years. They have a full range of home appliance knowledge and related business skills. They can provide advice to consumers on different consumer electronics needs. They can not only answer consumers' questions about home appliances, but also because they do not Represents any manufacturer, so it can provide consumers with unbiased shopping guide service. The package prices they ultimately offer based on the purchase needs of consumers tend to save an average of about 10% more than the consumers themselves make.

Free shipping on purchases, up to 300 yuan on time

Aiming at the advantages of an express delivery home, the Five Stars has also launched a free delivery service for double 11 shopping. Since the physical store can see the goods, it is more convenient for the consumers to buy it intuitively, and there are special people to deliver the goods. I believe that this special service will be favored by consumers and it will “become a wave of waves.” ”, causing everyone’s attention

Of course, five-star "on-time delivery, overtime payment" service will continue to advance, if the five-star delivery personnel did not arrive within the time agreed with the consumer, they would lose 10 yuan for every 10 minutes and the maximum payment would be 300 yuan. And if consumers have special distribution needs such as wedding users, Kyrgyzstan time, dowry and other special needs, five stars will do their best to meet consumers. “Only innovation and disruption can continue to attract passengers. Stores must seek new changes, establish new advantages in terms of prices and services, and create new customer experiences.”