Electronic paper prices will be a substantial diving price or will exceed 500 yuan bottom line

According to the economic news report, the price of electronic paper books has dropped by about 20% since mid-March. At the same time, Hanwang Technology declared that 2011 will continue to insist on price cuts. Analysts predict that the number of electronic paper books will exceed 500 yuan.

In 2010, it was known as "the first year of electronic paper books." Hanwang Technology successfully landed on the SME Board of Shenzhen Stock Exchange this year, rising 96% on the day of listing. After 7 trading days, it easily broke through the hundred-dollar, even reaching 175 yuan at the highest peak. For a time, Hanwang Technology became an IT enterprise IPO. model. However, Liu Yingjian, chairman of Hanwang Technology, did not expect that it took only one year from brilliant to lonely. The electronic paper book market began to decline. Under the impact of iPad 1's price cuts, sales of electronic paper books have dropped sharply, and prices have also been falling. Since mid-March, the price of electronic paper books has dropped by about 20%. However, this is not the bottom line. Analyst Sun Peilin, an analyst at Analysys International, predicts that the price will fall to around 500 yuan.

Sun Peilin: The user's needs, through the investigation will also see that the price will only be acceptable to users in the five hundred or so. Even if the cost is relatively high, we should rely on space for user demand, and the new price will be reduced until it reaches 500 yuan or less. This kind of product may appear in the second half of this year.

Han Peng’s assistant chairman Peng Peng also verified this view, and Hanwang will continue to insist on price cuts.

Peng Peng: For the whole of 2011, one of the tasks we did was to launch the personal market for e-readers. The unit price of electronic paper products for personal consumption will be greatly reduced.

From the enthusiasm to the indifference of e-paper books, it seems that overnight, in the future under the pressure of tablet computers, electronic paper books will not be lost to the same netbook, disappeared from the market? Li Yong, who is good at tablet computers and the chief operating officer, believes that the electronic paper book is not enough to be replaced, but the scale is still small.

Fang Liyong: We have always believed that the electronic paper book market is a narrow market. We cannot say that his market will disappear, but we do not think the scale will be large.

Sun Peilin also feels the same way and uses an analogy in his image.

Sun Peilin: Electronic paper books are more like tea, and tablets are like Coke. It's hard to say whether tea replaces Coke or Coke replaces tea. These two products meet the needs of users at different levels. For deep reading users, tablets Can not meet the demand.

The future electronic paper book market will show what kind of pattern, Hanwang, excellence, grand, patriots and other companies in the competition go from here, Sun Peilin predicts that consumer electronics manufacturers will withdraw from this market, including Newman et al. For small manufacturers, the rest is the competition between Shanda Literature and the Hanwang. The Hanwang, who does not have an advantage in content, wants to win the initiative in the future competition, and it must seize cooperation with the content platform.

Sun Peilin: Some variables of this year are content platforms. For example, Dangdang.com and Taobao.com.cn have entered the terminal. If their content platform is open to terminal manufacturers, all Hanwang Bookstores can directly access the superior content of Dangdang.com. Of course, there will still be many terminals that choose Hanwang.

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