China's color TV brand's global market share ranks first in Korea

The data shows that in 2016, the share of China's color TV brands in the world reached 30%, an increase of 15% compared to 2015, and a scale increase of 10 million units, surpassing South Korea for the first time. In terms of brand sales, TCL accounted for 8% of the sales volume, and Hisense and Skyworth ranked fourth and fifth with market share of 7% and 6.6% respectively. In South Korea, due to weak growth in overseas markets, it is difficult to open the market. In 2016, shipments fell by about 3%. It is worth noting that although China's domestic market still has growth, competition is fierce, and many emerging countries and regions overseas are still in the period of popularization of LCD TVs. Regarding the growth of Chinese TV, Li Zhihui, an analyst at Quzhi International Color TV Market, stated that from 2008 to 2013, China had implemented CCTV through stimulus policies such as “home appliances going to the countryside”, “replacement for new products” and “energy saving subsidies”. The transition and popularity of LCD TVs have also led to an increase in TV ownership. With an average life expectancy of 6-7 years, the Chinese TV market is now undergoing a new generation cycle. Indeed, China's TV market is experiencing a change from pure LCD TVs to smart TVs, 4K, and so on. Taking TCL as an example, as of the end of November, the sales of LCD TVs of the TCL Group reached 18.4031 million units, a year-on-year increase of 16.95%. Among them, the sales of smart TVs have reached 10.049 million units, an increase of 58.2% year-on-year. Similarly, from April to November this year, Skyworth digital data showed that the China market was 6.295 million units, although the year-on-year decrease was 1%, but 4K smart TVs increased by 66%. Global television sales were 11.223 million units, a year-on-year increase of 20%. In addition, Chinese brands have also been active in overseas markets in recent years. For example, Skyworth acquired the African brands Sinoprima, the German brand Metz and Toshiba’s brand operations and factories in Southeast Asia. Hisense uses sports marketing to increase brand awareness. According to data provided by overseas sources, with the sponsorship of the 2016 European Cup, Hisense’s overseas brand awareness increased by 6 percentage points in the first half of the year; R&D centers have been established in Israel and Japan. Finally, it is worth mentioning that as South Korea, Taiwan, and Japan continue to reduce investment in LCD panels and even shut down factories, China's LCD panel industry is rising. Quzhi Consulting statistics show that by 2017 there will be more than 28 lines of LCD panels over 4.5 generations in China, and only 8.5 lines will reach 11 lines. Chinese LCD panels will account for more than one-third of global production capacity. Ranked first in the world. From this we can understand that the overseas expansion of China's color TV brands has formed. Especially in the trend of domestic color TV companies collectively exerting power, the future global market share will continue to expand, firmly under pressure Korea's color TV brand. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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