Baidu enters the battle with low-cost smart phones

On the 16th, it was reported that the Internet "blood line" smartphone market is fiercely fighting at low prices.

Yesterday, Baidu, the number one domestic search engine, announced that it had joined the war and launched a low-cost smartphone with traditional home appliance maker Changhong, which was underwritten by Foxconn OEM and China Unicom.

Baidu intends to move the Internet

This is the second smartphone launched by Baidu that is deeply embedded in its application. At the end of last year, Baidu cooperated with Dell to launch a high-end smartphone equipped with Baidu · Yi platform, but the market responded flatly due to high prices.

This time their gameplay turned a big turn. The hardware configuration of this smartphone for the low-end market is not high: 3.5-inch screen, 3 megapixel camera, 650Mhz frequency processor, it is reported that the retail price is between 700 and 899 yuan, using China Unicom underwriting model, the first One million units were purchased in batches.

Wang Jin, vice president of Baidu Technology, said that the feature of this phone is that it is equipped with Baidu's upgraded cloud smartphone platform, integrating smart box search, cloud service, local service and other functions. In addition, it will also provide Siri-like voice search function, built-in 100GB free cloud storage space and so on.

Wang Jin said that since the Baidu cloud intelligent terminal platform moved computing, storage, and calling very high-performance services to the cloud, this thousand-yuan smart phone received the same service as the 3,000-yuan mobile phone.

However, the industry is still puzzled by Baidu's choice of Changhong, the first partner of a thousand yuan smartphone. Wang Jin explained that the reason for the cooperation with Changhong is firstly because Changhong is a national brand. Second, the cooperation is a combination of Changhong, Baidu, China Unicom and Foxconn, which is more competitive.

He revealed that Baidu is in contact with many mobile phone manufacturers at home and abroad, and is expected to launch smartphones at different prices in the future.

Wang Jin said that in the future, there will be three cooperation modes between Baidu Cloud and mobile phone terminals: one is the built-in mobile search and other single applications; the second is the overall service pre-installation; the third is the ultimate cooperation, equipped with Baidu Cloud intelligent terminal platform. The cooperation mode of Baidu and Changhong belongs to the third type, which is equipped with Baidu cloud intelligent terminal platform.

Unlike 360's software-based business model, Wang Jin said that smartphones that are deeply co-operated with Baidu do not make money by selling hardware and software, but by partnering with partners through mobile search advertising, paid application sharing, and mobile application advertising. Divide and reduce the sales price of mobile phones.

In the view of Analyst International analyst Wang Ying, this phone is better said to be Changhong's layout of the mobile Internet to find Baidu as a wedding dress, which is a complement of the two sides' advantages. But Baidu's entry into the mobile phone field is only a tool for developing mobile Internet. The most fundamental purpose is to cooperate with the layout of mobile Internet strategy, aggregate users to their own platforms, and then make money through applications and traffic.

However, Qihoo Chairman Zhou Hongyi (Weibo) did not recognize Baidu's approach. He believes that the cloud phone previously cooperated by Baidu and Dell has a configuration similar to that of Xiaomi but the price is nearly 1,000 yuan, which is obviously not cost-effective. However, the mobile phone cooperated with Changhong has gone to extremes and seems to sacrifice performance for low prices. "I think the current smart phone should be at least a 4.3-inch screen, high-definition resolution, CPU and memory above 1G, and it can run mainstream applications." He told reporters.

Xiaomi co-founder and vice president Li Wanqiang (Weibo) did not directly comment on the competitors, but he told the newspaper that dual-core 1GCPU and 512MB of RAM are the reasonable hardware threshold for smartphones today, otherwise it is difficult to have a passing experience.

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Items                                  specification

Charge voltage  :                   16.8V

Nominal voltage :                   14.8V  (4S4P)

Initial impedance :                   200mΩ

Nominal capacity:                    10.4Ah

Minimum capacity :                  10.0Ah

Communication methods :        SMBUS data communication

Charge current : Standard Charging::0.5C5A (5.20A

                                Rapid charge 1.0C5A C(10.4A) Max

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Charging time: Standard Charging:4.5hours(Ref.)

             Rapid charge:   2.5 hours(Ref.)

Max.discharge current: 10.4A(1.0C5A)

Discharge cut-off voltage: 11.0V

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