Apple iPad2: Negative defense counterattack is only quantitative change without qualitative change

Football fans with certain viewing experience know that although offensive football is beautiful, it is also extremely consuming internal forces, so it is difficult to consistently adhere to this style of play in a long series of games, and it is even difficult to consistently implement it in a game. Experienced teams will retreat after achieving a large score lead (powerful today's Barcelona players, whose oppressive style is also a defensive one), but they can't stick because even if the opponents are weak and there is no defensive pressure Give it a go, the victory may not be able to hold it. Therefore, good coaches will replace the physically weak attacking players in time and continue to maintain pressure in the frontcourt, the so-called "defense counterattack." Remember that counterattacks are indispensable, otherwise it will be difficult to consolidate or even increase success. Teams with different levels of strength are not particularly disparate. If a five-six-match victory is played, the next two or three goals will often be scored through counterattacks.

In the IT industry for more than 30 years, Joe’s gang may not watch football, but the truth is absolutely the same. According to his old man, 2010 is the year of the iPad. Currently, Apple iPad has shipped 15 million units, accounting for more than 90% of the tablet market. There are 65,000 iPad-specific applications on the AppStore. Although the competitor who had drooling eyes were eager to try, they still knew that they were a few pounds or two. For example, HP's TouchPad also dared to call RIM's PlayBook, and was recognized as the most challenging Android 3.0 for Android. Jobs said at the iPad 2 conference this morning that there are only 100 applications.

Obviously, the iPad has such a huge advantage that the iPad 2 is a stumbling block. It is not necessary to make revolutionary innovations. After all, its main goal is not to replace the user base of the iPad. The “outside” market is still very big. It is enough to increase the income of Apple. From an objective point of view, it is unrealistic to perform a revolutionary change every year (of the same product family), which is too resource-consuming and risky - Intel also plays Tick-Tock. Even though Old Joe has been promoted as a man like God, he is also as fleshly as Apple's employees. The internal power can not be inexhaustible. In the long run, sitting on such a huge application library, the iPad 2 only needs to The obvious gap between the hardware platforms of competitors is that they can get enough time for the iPad 3. Taking a step back, the iPad 2 will be available next week, and the TouchPad and PlayBook will still be at a standstill stage...

Well, now let's get into the topic and see how the iPad 2 improves over the next generation:

1. With dual-core A5 processor, processing performance is improved by 2 times, and graphics display performance is improved by 9 times;

2. The thickness of the fuselage is only 8.8 mm, compared to the previous 13.4 mm, the thickness is reduced by 33%, thinner than the iPhone 4, and the weight is also reduced by 15% to 601 g (WiFi version);

3. The iPad 2 has built-in three-axis gyroscopes for use in the iPhone 4 and iPod Touch, and will perform better in game performance.

4. iPad 2 is available in both black and white versions.

5. The iPad 2 3G Edition supports both WCDMA and CDMA EV-DO Rev. A network.

6. iPad 2 equipped with front and rear camera, rear camera supports 720P HD video capture, you can FaceTime call.

7. iPad 2 supports 1080P HD video output.

8. iPad 2 battery life is still using 10 hours, standby 1 month.

May wish to summarize, merge similar items:

First, performance, involves items 1,7,8. The first item is the performance improvement brought by the processor. The dual-core CPU is a must, because the competitors who have been listed or do not know when to go to the market are basically going to dual-core. What can be used to increase the display performance by 9 times? Image processing, playing games, 1080P HD video output (item 7). The improvement in performance should not be at the expense of time, although it has not been extended or at least not shortened.

Second, the experience involves items 2 and 6. Thinner and lighter (item 2), not only better carry, but also reduce the burden on one-handed use. Item 6 clearly shows the shadow of the iPhone 4. Someone was disappointed not to copy the Retina screen, but I never thought about what the iPad 2 needs to be on the Retina screen. For the iPhone 4's size, a high-density Retina screen is a must, but what about the iPad 2? How to increase the display resolution? What kind of pressure on display performance? What is more important to run what applications? What about existing iPad apps?

Items 4 and 5 are beyond the scope of this article. In any case, not many people will switch from iPad to iPad just because they like white. As the author pointed out, the new choice is mainly for new users.

Items 3 and 7 are similar in common, that is, Apple still positions the iPad as an entertainment device and has certain productivity, but it is not designed for office applications. If many people say that the iPad is actually a The game console, then iPad 2 not only did not mean to correct, but further strengthened this feature. Jobs said “Our competitors think that the tablet is only the next PC market, but we can't agree.” Well, whether or not the competitor really thinks that, at least he doesn’t think iPads can replace the MacBook.

Therefore, the iPad 2 is an upgraded version of the road along the iPad, with only quantitative changes, but no qualitative change. As an ordinary iPad user, I do not see the need to change to iPad 2, unless I urgently need better performance, but in this case would not be "normal". Even if the iPad 2 supports the legendary standard USB interface, then what? This is not an unimaginable function, although the iPad camera kit is not convenient enough to spend money (such as the author), but it is far from enough to make potential buyers fall to the competitors' camp.

However, for non-iPad users, iPad 2 does have a greater appeal, instead of waiting for the Motorola XOOM to drop prices, or still yelling on the TouchPad to go public, consider the iPad 2. If you're really anxious and shy, it's a good idea to start the iPad with a $1,000 iPad 2 release.

In short, if you do not consider Apple's loyalty and a handful of high-end users, the iPad 2 is not intended for existing iPad users. Apple is aiming at the vast market of tablet computers and is aiming for potential users. Since the iPad’s share in the tablet PC market has reached as high as 90%, according to the marginal effect theory, it is necessary to double efforts in order to maintain or even expand.

In 2010, when it became the year of the iPad, there was no true competition as one of the important factors. However, when time is changing, competitors are springing up. Although they haven’t listed yet, they have to take a share of market share. iPad 2 itself is not better than its competitors, but relying on a large application software library, at least can help Apple stabilize the situation, continue to increase revenue, for the next generation of iPad to obtain enough time and space.

Apple, who led the score in the tablet market, will change to a defensive counterattack. Jobs' eyes may have fallen on the next major battle. As consumers, we are also responsible for this. iPad 2 review points to the review point, but users who already have an iPad do not need to change, do not have to wait to buy, no matter how much money to buy iPad 2, less money Not much demand for the iPad to cut prices... If it is a firm anti-Apple pie, then continue to be firm, if the iPad did not shake you, the iPad 2 should not ...